The position would be responsible for:

Analyze how our brands are positioned in the market and crystallize targeted consumers insights 

Take brand ownership and provide the vision, mission, goals and strategies as per the objectives 

Create brand strategies into brand plans, brand positioning and go-to-market strategies 

Lead creative development and create motivating stimulus to get targeted population to take action via targeted promotional activities in-store 

Establish performance specifications, cost and price parameters, market applications and sales estimates 

Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) 

Coach the team and get the best from everyone 

Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues 

Oversee marketing and advertising activities to ensure consistency with product line strategy 

Monitor product distribution and consumer reactions 

Conduct SWOT analyses for the brands and anticipate and plan to steer through bottlenecks before brands started trending downward 

Brainstorm new and innovative growth strategies 
Align the company around the brands direction, choices and tactics 

Brand / Category Manager will further coordinate all activities with different departments within the companies (R&D, Sales, Production, Purchasing, Audit and finance) and externally with creative, media and market research agencies.

The desired profile will be any Graduate/PG Candidate (Pref: MBA - Marketing) with Min. 8+yrs exp. in Branding & Marketing with FMCG Co. 

The professional having Dipl. in Advertising or knowledge of French language would be added advantage.

The skills our client would wish for are as under:

Drive for results and leaderships skills
Excellent understanding of the full marketing mix
Highly creative with out of box thinking
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Strong analytical skills and data-driven thinking
Advanced communication and interpersonal skills
Up-to-date with latest trends and marketing best practices
Comfortable working with numbers, metrics.

Salary in USD + Accommodation & Other Benefits

Rina Arun / Stuti Trivedi

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