Asmak is the pioneer in the region’s aquaculture industry.
Established in 1999, International Fish Farming Holding Company PJSC, Asmak, is a leading provider of fresh and frozen seafood in the Middle East. An end-to-end producer and supplier, Asmak has aquaculture, hatchery, fishing and processin g operations in the UAE, Saudi Arabia, Bahrain and Oman. In recent years, Asmak has expanded its portfolio of services to value-added food products, including breaded seafood products and has established a world class operation with global reach.
Asmak, the Abu Dhabi based leading company in aqua and seafood industry is by far one of the fastest-growing brands in the country and is set to be the seafood brand of choice in the region’s leading supermarkets.

Demand Planner

This Demand Planning position is responsible for all (UAE and international) forecasting activities associated with customers and products. The Demand Planner creates and maintains forecast models for our customers, incorporating business intelligence and forecast information gathered from sales, marketing, finance, retailer data, and other sources (i.e. Nielsen or other syndicated consumer data).


Long Term Sales Forecast

Published once a month (the demand planner compiles forecast for all markets). This sales forecast is used by the business for short and long term capacity planning, materials planning and thrid party supplier forecasts. 

Monthly Forecast Reports

• Case analysis (by product) 

The Demand Planner will work closely will build close relationships with customer supply chain contacts in order to deliver optimum product availability. They will be the link between our retails and our National Account Managers.

Key Functions

•Develop demand forecasts (operational forecasts) at multiple levels of aggregation for multiple time horizons as part of a demand planning function;
•Review historical sales trends, research demand drivers, prepare forecast data, develop statistical forecast models, and evaluate forecast results;
•Coordinate cross-functional research activities to reconcile significant variances and refine the forecast model to reflect updated sales and marketing assumptions;
•Interact with sales, marketing, and customer finance to understand demand forecast drivers;
•Utilise a collaborative and consensus approach by working with Sales, Marketing, and Customer Finance to obtain and ensure that current and accurate information is used for demand forecasts;
•Use and maintain the Demand Planning software as the primary forecasting system tool;
•Provide input to the Supply Planning organisation in developing inventory strategies on existing items, new products, and product phase-outs; and
•Closely coordinate and communicate customer action plans with supply planning.

Key Results:

•A customer demand forecast which incorporates current and accurate market information that allows the Company to correctly predict customer demand and provide its supply chain with the appropriate information to plan how to meet that customer demand;
•Improved relationships among planners, sales, marketing and finance, which will lead to effective knowledge sharing and an optimal consensus forecast to better guide the Company;
•Refined systems and methods to continually improve forecasts so that the company can better anticipate customer needs; and
•Execute with excellence in the area of customer replenishment and feedback to the Supply Chain groups the opportunities and risks regarding customer replenishment performance metrics.


•Educated to degree level (or equivalent) in a related discipline such as business administration or supply chain management; and


•Demonstrate strong analytical skills;
•Strong IT/systems use, with good Excel skills.
•Working knowledge of software related to demand planning is preferred;
•Demonstrate a knowledge of S&OP and the demand planning process;
•Experience managing internal communications, working cross functionally to deliver results;
•Strong interpersonal skills are also essential to effectively interact with all teams, areas and levels of the business affecting the forecast process;
•Strong communicator to all levels, experience dealing with senior level professionals;
•Be looking to continuously improve and can demonstrate ability to remain calm under pressure;
•Strong time management and organisational skills;
•Demonstrated proficiency in statistics, forecasting and forecasting methods with an understanding of their financial and operational impacts;

•Experience Minimum three years of working in the FMCG industry with a proven track record of supply chain, demand planning and customer collaboration; and
•Strong experience in Demand and Supply Planning.

DEPT : Sales
REPORTS TO: Director of Sales

Key Account Sales Executives

Main purpose of the role:

Plan and execute various activities as per company strategy to secure our products' availability and visibility on the market place 

Key Account abilities: 

To achieve monthly sales and collection Targets
To negotiate and finalize Business Development Agreement with customer.
Achieve Perfect Stores Target on monthly basis
Implement annual Business Development Agreements
Periodic shop visits to control the visibility, availability, pricing, promotions, and competitor events
Control of the credit notes/money collections and making sure raising Credit notes on time

Reports to: Retail Sales Manager 

3+ Years experience

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