Media Strategist will be responsible for Media Strategy/Planning and execution of the media campaigns to be executed by the agency. He/she should have at least 3- 5 yrs experience in similar position in reputed advertising agency. He/she should have thorough knowledge on upcoming trends in media strategy and should be well verged with latest media planning tools and software.

    JOB DESCRIPTION
    • Developing innovate and effective media strategies for brands/corporates/social organizations using various media platforms such as Print, Radio, TV & Digital/Social Media 
    • Developing effective media plans for commercial and social campaigns across various media platforms such as Print, Radio, TV & Digital/Social Media
    • Prepare and present Media Strategy/Plan presentation to the clients with up to date presentation software, database, graphics, rationale and justification of the plan/strategy
    • Monitor trends, tools, opportunities and applications in paid media environments, and appropriately apply that knowledge
    • Develop and present media specific documents such as Media analysis document, media budget allocations, media calendars, media plans, objectives and strategies decks, and other related functions
    • Create media campaign affectivity analysis with detail information to demonstrate as proof for clients
    • Manage day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and clients
    • Report on campaign performance with the ability to distill and curate insights and findings
    DESIRED SKILLS
    • 3-4 years in media planning with excellent written, verbal, and presentation skills
    • Ability to articulate strategy, rationale, and ideas
    • Advanced computer knowledge (Microsoft Office, Keynote)
    • Experience with media planning and buying tools
    • Experience working on experiential programs, content creation, and new media platforms preferred
    • Desire to learn more of the trends shaping consumer behavior today and in the future
    • Strong organizational, interpersonal, and project management skills
    • Open to travel as necessary
    • Digitally connected with an insatiable curiosity

Recruiter Name:Nalini Aggarwal
Email Id:nalini.aggarwal@naukri.com

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