Atlas Copco is an industrial group with world-leading positions in compressors, expanders and air treatment systems, construction and mining equipment, power tools and assembly systems. With innovative products and services, Atlas Copco delivers solutions for sustainable productivity. The company was founded in 1873, is based in Stockholm, Sweden, and has a global reach spanning more than 180 countries.
Atlas Copco (India) Ltd. started operations in 1960, and has 22 offices across India, the registered office being at Pune. For the period April 1, 2015 to March 31, 2016, Atlas Copco (India) Ltd. had about 2 500 employees and revenues of INR 3063 cr (MEUR 424). Learn more at

The aim of a Sr. Sales Engineer / Sales Engineer is to work towards getting more orders
and to also increase the Customer Base. He has to provide with Sales and Technical
Support towards their customers. The Sr. Sales Engineer / Sales Engineer has to maintain regular contacts with all customers and work towards building Customer Relationship by developing long time agreement with customers at all levels. To promote the new product launched.

Getting Price increase from customers in order to maintain a better profitability
for the organization.
Adding new customers and maintaining the existing ones.
Implement actions that result in sales and profitability growth that are in line with
overall company objectives and goals as per Multibrand guidelines.
Implement marketing plans and activities in line with division territory goals.
Develop and promote customer relationships with the objective of gaining a clear
Understanding of the customer needs and a means to satisfy them.
Manage and develop the customer / market directly or thru channels in the
assigned territory.
Assess and define customer applications so that the correct product portfolio can
be represented.
Ensure integrity in the application of the products.
Maintain routine and consistent contact with customers relative to the activity
Promote proactive relationships with customers.
Promote company image in line with company guidelines.
Plan, organize, and administer product demonstrations as a means to promote our
Developing existing and new channels of distribution as per the Distributor Policy
/Guideline of relevant Brand range.
Supporting the business growth through exhibitions and demonstrations.
Building an effective business relationship with major accounts allocated,
distribution and customers at all levels and undertakes presentations in order to
enhance the company profile.
Managing the sale of all products and influencing the sale at branch level.
Developing a distribution structure focused specifically on each brand.
Organizing and managing regular and sustained marketing campaigns and
Promotions including catalogues, merchandise, exhibitions.
Management of new product introduction into the market, responsible for product
introduction to customers.
Effective provision of sales data, including the timely recordings of visit, action
reports and analysis of sales performance against budget.
To develop good receivables collection culture and ensure collections effectively
on regular basis.
Market intelligence: Update the DATA on all Competition Activity e.g. pricing /
Product / Organizational Changes etc.

Key Deliverables:
Sales Target OR, NIS.
Price realization and improvement.
Receivable days and overdue receivables.
Collection of Receivables.
Market share development
Reporting to ASM /RSM
Customer Satisfaction Survey.
Adding new customers.
Distribution management.
Customer Seminar / WTL / Right way /Transform
Better Co Ordination with All team Member.
Following territory management System.
Increasing self-efficiency as per company policies and procedures.
Adherence to Business Code of Practice Skill:
Presentation skill
Negotiation skill

Interpersonal skill
Customer focus
Planning & organizing

Sapna Jangid

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