- Responsible for developing and maintaining marketing strategies to meet agreed company objectives.
To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
To oversee all marketing, advertising, promotional and customer care activities.
Responsible for the marketing of company products and services to the right market whether B2B or B2C.
Demonstrate technical marketing skills and company product knowledge.
Develop an annual marketing plan in conjunction with the sales department. This should detail the years activity to meet agreed company objectives.
Budget management which includes revenue and cost of operation of all the retail outlets.
To manage all aspects of print production, receipt and distribution.
To achieve frequent, timely and positive media coverage across all available media.
To managing the entire product line life cycle from strategic planning to tactical activities.
To conduct market research in order to identify market requirements for current and future products.
To develop and implement a company-wide plan to push product, working with all departments for its execution
- Experience - Min: 6.00 yrs Max: 12.00 yrs
Education - Any Graduate/Post Graduate
Desired Profile (Man Specifications)
Approximately 6-12 years of experience in the retail marketing industry (knowledge in seafood is must).
Experience with a company in a related sector (Nigerian experience will be an advantage).
Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives.
A strong understanding of customer and market dynamics and requirements.
A proven ability to oversee all marketing, brand development, advertising and promotional activities.
A proven ability in customer care and staff training (to deal with customers).
Knowledge digital/online marketing
- Email Address: firstname.lastname@example.org