Counter Salesman - Perfumes

1+ year experience
    Must Have ECNR Passport.

    Arabic speaking is an advantage 
    Experience as a Counter Salesman is a Must in any of the following 
    Perfumes & Cosmetics 
    Ready made garments 
    Any retail stores 
    Should be smart and presentable with a pleasing personality 
    Excellent communication skills 
    Well Groomed
    Product Manager - Perfumes

        Integrate marketing and sales efforts, key focus areas of Product management including product launches, product pricing, annual budgeting / forecast, push and pull schemes, product line support for the sales team and assimilation of market / competitor information. Provide business line support for planning marketing program, channel support, and sales support. Interact with sales, product development, customer service, to ensure that the marketing collateral accurately reflects benefits and features from every user perspective and persona. Define and deliver a product-marketing plan that combines an in-depth understanding of the market, competitive and consumer for a group of products. 


        Product Line Support
        Define product development strategy and roadmap
        Conducting regular product briefing and review meetings for enabling the sales readiness of the team.
        Internal and external communicator for the product lines / positioning.
        Provide product positioning training and materials for sales department and customer service.
        Tracking, analysis and interpretation of product-wise movement for identifying and taking corrective action for improvement in sales.
        Develop standardized sales presentations, proposals, scripts, etc.
        Develop market specific global statements, using business cases, scenarios, sharing recommendations and results with senior managers to facilitate product roadmap definition.

        Product Launches
        Actively coordinate in designing and implementing product launches.
        Deciding on the price / positioning for new launches using pre-launch surveys if required.
        Identifying and proposing the annual new product requirement.
        Identifying gaps in the existing product lines and suggesting replacements / new ranges.
        Identify weak products to be discontinued to maintain optimum shelf space when new products are introduced.
        Periodic assessment of new products after launch and generating reports for Management reviews.

        Pricing / Analysis
        Pricing structure analysis and corrections, product positioning based on the movement / requirement / market or competitor strategies.
        Post launch surveys to conduct the performance of various products at different life cycles.

        Scheme Planning (Push / Pull)
        Plan and implement regular push / pull schemes based on events / to improve slow moving products / increase turnover of a region or outlet.
        Motivate the team by planning annual / periodic push incentive schemes for all levels of the sales team.

        Budgeting / Forecasting
        Annual Budgeting Productwise for the coming year in consultation with the sales team and management.
        Forecast of New Product Requirements for the coming financial year.

        Market / Competitor Information
        Generate market intelligence reports
        Completing competitive analysis and providing insights to Line Manager.
        Assimilate and act on market / competitor information.
        To regularly identify and participate in events and exhibitions as part of the marketing effort.
        MIS & Market intelligence reports covering competitor analysis

        Periodic Tracking and analysis of Footfall, Loss of Sale and other key parameters.
        Management MIS& specific analysis reports/ presentations.
        Managing city tours, tradeshows, company sponsored promotions and events.


        Defining the product vision and work closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. 
        Ensuring that the product supports the company's overall strategy and goals.
        Price / positioning for new launches using pre-launch surveys.
        Identify weak products to be discontinued to maintain optimum shelf space when new products are introduced.
        Analysis of pricing structure, product positioning based on the movement / requirement / market or competitor strategies.


        Academic : Graduate in any discipline; MBA (Sales & Marketing)

        Experience : 12-15 years of experience in the stream of product development 
        preferably in the FMCG, perfumes or related industry

        Knowledge : 
        In-depth knowledge of sales, marketing and development 
        Knowledge of Retail, Distribution and Institutional sales 
        Strong leadership, sales support and training skills.
        Good knowledge of Market Research, Product Marketing & Brand management
        Excellent analytical and presentation skills 
        Demonstration skills to handle multiple assignments 
        System knowledge adept in MS Office & ERP 
        Skills/ Abilities : 
        Highly Creative, Analytical & Presentation skills
        Leadership & Team Management skills
        Excellent communication skills verbal & written
        Ability to conceptualize new ideas, research and evaluate them objectively from a market and financial standpoint.
        High degree of tolerance for uncertainty since new product development is ever changing.

        Reports to : General Manager (Retail)

        Supervises : Direct Product Executives, Indirect Sales Team

        Liaises with : Internally Area Managers / Sales team, Media / Brand, Finance, 
        Inventory, R&D, Procurement, IT and Oriental Distribution.
        Externally Customer Queries, Event Management (DSF, DSS etc),
        Mall Managements, Suppliers etc.
    Recruiter Name:Mrs Rachna Vora

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