The organization is engaged in supplying spare parts for the captive power plant industry. Additionally the company has 3 full fledge service stations equipped with men and machinery for servicing the engine & related equipment including turbochargers, separators, heat exchangers etc. The head office at Mumbai is well supported by the branches at Delhi & Chennai

Responsibilities

  1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  2. Design, build and maintain our social media presence
  3. Identify trends and insights, and optimize spend and performance based on the insights
  4. Collaborate with internal teams to create flyers, website pages and other marketing collaterals
  5. Enhance the websites user friendliness and interface to attract more views
  6. Collaborate with agencies and other vendor partners for marketing material and gift items
  7. Evaluate and suggest new and upcoming ways of establishing online/ digital media presence
  8. Measure and report performance of all digital marketing campaigns, and assess against goals


Qualification, Experience & Skills required

  • A Graduate, preferably in marketing field
  • Knowledge of image editing and design software such as Adobe Illustrator and Photoshop
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Good English communication skills both written & spoken
  • Self-motivated

Desirables
Preference may be given to candidates having one or more of the below

  • Artistic and creative skills
  • Working knowledge of CAD software
  • Up-to-date on the latest trends and technologies in digital marketing

Email: sales@ras-tek.com, marine@ras-tek.com

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