The organization is engaged in supplying spare parts for the captive power plant industry. Additionally the company has 3 full fledge service stations equipped with men and machinery for servicing the engine & related equipment including turbochargers, separators, heat exchangers etc. The head office at Mumbai is well supported by the branches at Delhi & Chennai
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create flyers, website pages and other marketing collaterals
- Enhance the websites user friendliness and interface to attract more views
- Collaborate with agencies and other vendor partners for marketing material and gift items
- Evaluate and suggest new and upcoming ways of establishing online/ digital media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals
Qualification, Experience & Skills required
- A Graduate, preferably in marketing field
- Knowledge of image editing and design software such as Adobe Illustrator and Photoshop
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Good English communication skills both written & spoken
- Self-motivated
Desirables
Preference may be given to candidates having one or more of the below
- Artistic and creative skills
- Working knowledge of CAD software
- Up-to-date on the latest trends and technologies in digital marketing
Email: sales@ras-tek.com, marine@ras-tek.com
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