Firstcry.com, is a leading E-commerce company having its presence in India and abroad. The company was launched in 2010 by Supam Maheshwari and Amitava Saha, and has over 400 physical stores in India. It specializes in the Babies and Kids space and sells Fashion, Babygear, Toys and more both online and offline. It has more than 200,000 unique products , around 6000 brands. It also roped in Bollywoods legend Amitabh Bachchan as the brand ambassador. Firstcry also acquired Babyoye, a brand owned by Mahindra & Mahindra group. It also engages 13 million unique parents every month on their community platform specially designed for parents on parenting. It has connected with 20 million families for their babies/kids daily needs and to address their parenting related questions. Softbank the worlds 36th largest company is one of the major investors in Firstcry along with a few more. The valuation of the company, crosses the $1 billion mark, making it a unicorn in the kids space
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